Too many developers have been burned by prior news stories, so they’re hesitant to be proactive: “Why attract attention when there might not be any opposition out there?” is the fear. I don’t totally disagree with that sentiment, but there are some measures you should take to minimize NIMBY media attacks in the future.
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#1 Amazon best selling author, NIMBY speaker, and public affairs consultant Patrick Slevin has launched his new YouTube series, SUN TZU | THE ART OF WAR. In this 10 part series, Slevin shares his strategies, tactics, and best practices to help developers and land-use professionals pre-empt and defeat NIMBY opposition regardless of development industry.
The key to securing desirable news coverage is approaching reporters as sketch artists and not painters. They have tight deadlines to meet and column inches to fill, so they're generally superficial in their knowledge. So getting to them first and providing bite size segments of complex info frames the issue, thus, giving you an edge for the desired perceptions. If you humanize your issue, even better.
In today’s Digital Age, land-use development executives, project managers, and consultants continue to rely upon a fly under the radar approach hoping to avoid community opposition. This decades old “devil you know” mindset is dangerous, exposing real estate projects to greater financial risks, political backlashes, and costly defeats caused by NIMBY - the very threat it was meant to avoid.
