Influential coalitions can carry a campaign far and deep into the legislative process. Coalitions are very effective means of influencing public policy from city hall to the state capital to Washington DC.
PUBLIC RELATIONS TRUMPS LOBBYING: STUDY REVEALS PR PARADIGM
Government relations professionals refusing to acknowledge and leverage public relations as part of influencing public policy are falling behind the times. A new study by The Center of Public Integrity found that some of the nation's largest trade associations spent nearly twice as much on public relations than lobbying...
SL7 INTERVIEW'S UCLA PROF. EDWARD T. WALKER, AUTHOR OF NEW BOOK: GRASSROOTS FOR HIRE
Grassroots Lobbying has become a billion dollar industry leaving its mark on our American Democracy. Surprisingly, there’s little-to-no authoritative research and writing on the consultants who specialize in this field. However, author and UCLA Professor Edward T. Walker pulls back the curtain of consultant driven grassroots initiatives in his new book, Grassroots for Hire: Public Affairs Consultants in American Democracy...