The key to securing desirable news coverage is approaching reporters as sketch artists and not painters. They have tight deadlines to meet and column inches to fill, so they're generally superficial in their knowledge. So getting to them first and providing bite size segments of complex info frames the issue, thus, giving you an edge for the desired perceptions. If you humanize your issue, even better.
GIVE PERCEPTION THE STINK EYE
iPR: INFLUENTIAL PUBLIC RELATIONS BEGINS with the POWER of "i"
THE TAO OF PR: THE EYE OF THE BEHOLDER
STOP MAKING THIS TV INTERVIEW MISTAKE
The interview could not have gone better. You owned it and the host expresses her gratitude, thanking for being on the program. Then, right before you sign off, everything goes south and you blow it. The image you crafted for yourself of control, knowledge and persona has been canceled out by 5 careless words repeated every day in news media by both pro and amateur guests alike.
5 TIPS TO CREATE AN INFLUENTIAL COALITION
CRISIS LEADERSHIP PRESENTATION BY SPEAKER PATRICK SLEVIN
Patrick Slevin is offering a new ground-breaking presentation for corporate developers and real estate organizations titled, Crisis Leadership: How to Turn Controversial Development Into Your Finest Hour. In his presentation, Slevin reveals his closely-held secrets found in his 3-M Methodology. Corporate executives and real estate professionals will learn "how-to" effectively Minimize, Maximize and Marginalize (3-M) the factors that publicly threaten corporate development and land use projects.
"During the first few hours of a crisis, developers risk losing their credibility, damaging their reputations and demonizing applications," said Patrick Slevin, professional speaker, former Florida mayor and head of his strategic communications firm SL7 Consulting. "My new ground-breaking presentation, Crisis Leadership: How to Turn Controversial Development Into Your Finest Hour, offers modern-day solutions for C-Suite leaders who are looking for reputable crisis management, credible communications and influential stakeholder engagement.”
For more than 20 years, developers have engaged Patrick Slevin for his award-winning crisis management services that have effectively defused confrontations, restored goodwill impressions and secured political approvals for controversial real estate projects.
“This presentation gives audiences immediate strategies and practices that they can use for their projects," Slevin said. "My 3-M methodology has proven to be very successful for over 20 years, and the time has come to share my knowledge with a greater audience beyond my corporate clients.”
Mr. Slevin has consulted, trained and presented before Fortune 500 companies, corporate developers and not-for-profits. He has spoken as keynote, featured and panelist speaker before real estate organizations including ULI, NAIOP, ICSC, CREW, BOMA, as well as builders, affordable housing, energy, chambers, municipalities and corporations across the nation.
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About Patrick Slevin
Mr. Slevin is a former Florida mayor. He is a two-time winner of the PRSA Silver Anvil Award of Excellence for Crisis & Issues Management. Influence Magazine named Slevin one of the "Great Communicators". He has been recognized by Campaigns & Elections Magazines as one of the nation’s top political “Movers’ & Shakers". He heads SL7 Consulting, headquartered in Tallahassee, Florida.
Contact Mr. Slevin to inquire on his availability for your annual conference, corporate retreat, or monthly "Lunch & Learns." Honorarium determined on case-by-case basis to include waiving his speaker's fee. Ask about Mr. Slevin's corporate training programs and consulting services.
Visit www.PatrickSlevin.com to learn more about SL7 Consulting’s services and programs.
J.A.V.A. MEETINGS: PERK UP YOUR LAW OF ATTRACTION
The art of the coffee meeting requires a special set of brushes when it comes to creating new business development and networking opportunities. How you approach the meeting and what you expect to take away from it, will determine the gravity of your own law of attraction. I perk up my coffee meetings with the best practices i call j.A.V.A. (Join, attraction, venue and authentic). They are my brushes for successfully expanding my network of contacts, friends and opportunities for a rewarding journey in life...
GIVE PERCEPTION THE STINK EYE
7 REASONS A BOY NAMED SUE IS THE GREATEST PR SONG EVER
Country music legend Johnny Cash’s greatest hit was his 1969 song titled, A Boy Named Sue. The song was recorded live at San Quentin Prison. Cash won a Grammy for Best Country Song and it hit number one on the country billboard and number two on the pop billboard (ironically Honky Tonk Women by the Rolling Stones was #1)...
TODAY'S AD EXECS THINK LIKE DON DRAPER ABOUT PR
THE TAO OF PR: THE EYE OF THE BEHOLDER
REALITY IS IN THE EYE OF THE BEHOLDER
PUBLIC RELATIONS TRUMPS LOBBYING: STUDY REVEALS PR PARADIGM
Government relations professionals refusing to acknowledge and leverage public relations as part of influencing public policy are falling behind the times. A new study by The Center of Public Integrity found that some of the nation's largest trade associations spent nearly twice as much on public relations than lobbying...
5 ENDURING PR LESSONS I LEARNED AS A MAYOR
learned public relations the hard way the day the city clerk informed me that I would become the youngest mayor in the history of Safety Harbor, Florida, at 27. Within a few hours of learning the news, I was mobbed by reporters from the St. Petersburg Times, Tampa Tribune and television news crews from ABC, CBS, NBC and Fox...
SL7 INTERVIEW'S AARON DESLATTE: TALLAHASSEE BUREAU CHIEF FOR ORANDO & SUN SENTINEL NEWSPAPERS
SL7 INTERVIEW'S UCLA PROF. EDWARD T. WALKER, AUTHOR OF NEW BOOK: GRASSROOTS FOR HIRE
Grassroots Lobbying has become a billion dollar industry leaving its mark on our American Democracy. Surprisingly, there’s little-to-no authoritative research and writing on the consultants who specialize in this field. However, author and UCLA Professor Edward T. Walker pulls back the curtain of consultant driven grassroots initiatives in his new book, Grassroots for Hire: Public Affairs Consultants in American Democracy...