Influence

iPR: INFLUENTIAL PUBLIC RELATIONS BEGINS with the POWER of "i"

“The genius of iPR is in how it creates harmony between simplicity and complexity, discerns influence from persuasion, and reconciles external impressions with internal mindsets of individuals.”

- Patrick Slevin

STOP MAKING THIS TV INTERVIEW MISTAKE

The interview could not have gone better.  You owned it and the host expresses her gratitude, thanking for being on the program.  Then, right before you sign off, everything goes south and you blow it.  The image you crafted for yourself of control, knowledge and persona has been canceled out by 5 careless words repeated every day in news media by both pro and amateur guests alike.