public relations

iPR: INFLUENTIAL PUBLIC RELATIONS BEGINS with the POWER of "i"

“The genius of iPR is in how it creates harmony between simplicity and complexity, discerns influence from persuasion, and reconciles external impressions with internal mindsets of individuals.”

- Patrick Slevin

JONATHAN KILMAN INTERVIEW'S DEATH RACER PATRICK SLEVIN

Dealing with the unknown, unexpected and unimaginable tests a leader’s skills as a strategist, communicator and risk taker.  In the extreme endurance racing world, nowhere do these traits get tested more than in the 2018 Spartan Death Race, which Patrick Slevin recently competed. 

7 REASONS A BOY NAMED SUE IS THE GREATEST PR SONG EVER

Country music legend Johnny Cash’s greatest hit was his 1969 song titled, A Boy Named Sue. The song was recorded live at San Quentin Prison. Cash won a Grammy for Best Country Song and it hit number one on the country billboard and number two on the pop billboard (ironically Honky Tonk Women by the Rolling Stones was #1)...

PUBLIC RELATIONS TRUMPS LOBBYING: STUDY REVEALS PR PARADIGM

Government relations professionals refusing to acknowledge and leverage public relations as part of influencing public policy are falling behind the times.  A new study by The Center of Public Integrity found that some of the nation's largest trade associations spent nearly twice as much on public relations than lobbying...

5 ENDURING PR LESSONS I LEARNED AS A MAYOR

 learned public relations the hard way the day the city clerk informed me that I would become the youngest mayor in the history of Safety Harbor, Florida, at 27. Within a few hours of learning the news, I was mobbed by reporters from the St. Petersburg Times, Tampa Tribune and television news crews from ABC, CBS, NBC and Fox...

REAL ESTATE WEEKLY INTERVIEWS PATRICK SLEVIN ON NIMBYISM

In March 1996, at the age of 27, Patrick Slevin became one of the youngest mayors in the country. The New York native served for three years in Safety Harbor, a city of around 17,500 near Tampa Bay. As an elected official, Slevin became involved in land use issues, where he confronted the “not in my backyard” attitude toward new development, or NIMBYism...

PUBLIC RELATIONS: 5 CRUCIAL TIPS FOR LEGISLATIVE SUCCESS

Tallahassee is one of the most politically dynamic cities in the world and Florida’s state capital has some of the most powerful and influential lobbying professionals in the nation. In order to maintain that high level of influence, a growing number of public affairs professionals are employing grassroots public relations to impact the legislative process...