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THE TAO OF PR: THE EYE OF THE BEHOLDER
A SILVER LININGS PLAYBOOK FOR CONTROVERSIAL PROJECTS
TODAY'S AD EXECS THINK LIKE DON DRAPER ABOUT PR
THE TAO OF PR: THE EYE OF THE BEHOLDER
PUBLIC RELATIONS TRUMPS LOBBYING: STUDY REVEALS PR PARADIGM
Government relations professionals refusing to acknowledge and leverage public relations as part of influencing public policy are falling behind the times. A new study by The Center of Public Integrity found that some of the nation's largest trade associations spent nearly twice as much on public relations than lobbying...
5 ENDURING PR LESSONS I LEARNED AS A MAYOR
learned public relations the hard way the day the city clerk informed me that I would become the youngest mayor in the history of Safety Harbor, Florida, at 27. Within a few hours of learning the news, I was mobbed by reporters from the St. Petersburg Times, Tampa Tribune and television news crews from ABC, CBS, NBC and Fox...
15 ENDURING KEYS FOR PR SUCCESS
Very informative blog by Michael Geczi. His 15 Enduring Keys for PR success is spot on. Keys 4 and 7 are particularly worth noting. Messages and audiences. It’s vital to know the demographic profile of your primary audience as well as coalition of stakeholders. Once you understand your audiences’ beliefs, opinions and prejudices, then you can craft core and sub messages that will cue the desired action...