stakeholder

15 ENDURING KEYS FOR PR SUCCESS

Very informative blog by Michael Geczi. His 15 Enduring Keys for PR success is spot on. Keys 4 and 7 are particularly worth noting. Messages and audiences. It’s vital to know the demographic profile of your primary audience as well as coalition of stakeholders. Once you understand your audiences’ beliefs, opinions and prejudices, then you can craft core and sub messages that will cue the desired action...

THE RISE OF CORPORATE GRASSROOTS LOBBYING

Corporate grassroots lobbying has led to an estimated $1 billion-a-year industry and it’s growing. In today’s political and social environments, an increasing number of C-Suite executives have realized they need more than big PAC checks and high-powered lobbyists to achieve their public affairs strategies...