public

15 ENDURING KEYS FOR PR SUCCESS

Very informative blog by Michael Geczi. His 15 Enduring Keys for PR success is spot on. Keys 4 and 7 are particularly worth noting. Messages and audiences. It’s vital to know the demographic profile of your primary audience as well as coalition of stakeholders. Once you understand your audiences’ beliefs, opinions and prejudices, then you can craft core and sub messages that will cue the desired action...