Crisis Management

REPORTERS ARE SKETCH ARTISTS, NOT PAINTERS

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The key to securing desirable news coverage is approaching reporters as sketch artists and not painters. They have tight deadlines to meet and column inches to fill, so they're generally superficial in their knowledge. So getting to them first and providing bite size segments of complex info frames the issue, thus, giving you an edge for the desired perceptions. If you humanize your issue, even better.

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NIMBY TOP SECRET REVEALED

The secret to Never Lose to NIMBY Opposition Again is understanding the revelation that conflict sustains NIMBY crisis threatening your projects. When there’s no controversy, then the public isn’t as hyped against change, and emotions and fear have a chance of being superseded by logic and facts.