In today’s digital age, public policy and public perception have become intertwined creating an uncertain landscape for large corporations. Product recalls, citizen referendums, agency contracts and regulations, activist boycotts and proposed federal/state legislation can threaten a corporation’s reputation, credibility and license to operate...
15 ENDURING KEYS FOR PR SUCCESS
Very informative blog by Michael Geczi. His 15 Enduring Keys for PR success is spot on. Keys 4 and 7 are particularly worth noting. Messages and audiences. It’s vital to know the demographic profile of your primary audience as well as coalition of stakeholders. Once you understand your audiences’ beliefs, opinions and prejudices, then you can craft core and sub messages that will cue the desired action...
THE RISE OF CORPORATE GRASSROOTS LOBBYING
Corporate grassroots lobbying has led to an estimated $1 billion-a-year industry and it’s growing. In today’s political and social environments, an increasing number of C-Suite executives have realized they need more than big PAC checks and high-powered lobbyists to achieve their public affairs strategies...
PUBLIC RELATIONS: 5 CRUCIAL TIPS FOR LEGISLATIVE SUCCESS
Tallahassee is one of the most politically dynamic cities in the world and Florida’s state capital has some of the most powerful and influential lobbying professionals in the nation. In order to maintain that high level of influence, a growing number of public affairs professionals are employing grassroots public relations to impact the legislative process...