SUN TZU | THE ART OF NIMBY YOUTUBE SERIES

#1 Amazon best selling author, NIMBY speaker, and public affairs consultant Patrick Slevin has launched his new YouTube series, SUN TZU | THE ART OF WAR. In this 10 part series, Slevin shares his strategies, tactics, and best practices to help developers and land-use professionals pre-empt and defeat NIMBY opposition regardless of development industry.

More than 2000 years ago Chinese general and military strategist Sun Tzu wrote one of the greatest books ever written on military strategy and tactics titled, The Art of War.

Episode 1: A Strategic Mindset looks at the big picture on NIMBYism, which is nationally known, but vaguely understood. In keeping with Sun Tzu's teachings, when in battle, when you don't know your enemy, in this case NIMBY opposition, then you risk losing over half your battles (applications). In this Episode, Slevin gives a preview of his upcoming series with 10 expected segments covering, Know Thy NIMBY Leaders, Know Thy Self as Corporate Leaders, Notice & Hearing Process, Dealing with the Media, Activating Your Allies for Advocacy, Updating Your Communications and Messaging, Integrating Multiple Corporate Communications & Engagement, and many other facets of stakeholder engagement from the C-Suite to City Hall.

EPISODE 2: THE NIMBY TRIFECTA, Patrick Slevin reveals the three (3) causes for NIMBY opposition regardless of development industry, regardless of demographics, and regardless of location. Viewers will learn how these causes happen and what they can do to begin breaking the patterns of conflict and crisis that generate NIMBY opposition.

PATRICK SLEVIN BIO

Patrick Slevin is a public affairs consultant, corporate trainer, NIMBY speaker, and #1 Amazon Bestselling Author. For nearly 20 years, corporate executives, land development professionals, and communicators have engaged Patrick Slevin to turn NIMBY crises into political victories and project approvals across the country. At the age of 27, he was elected one of the youngest mayors in the country in the Tampa Bay city of Safety Harbor, Florida in 1996.

As a Florida mayor, Slevin encountered numerous NIMBY crises in one of the most urbanized regions of the country. In early 2021, Patrick published his long-awaited book, NEVER LOSE TO NIMBY OPPOSITION AGAIN!: Master the Secrets, Strategies & Solutions to Turn NIMBY Crisis Into Your Finest Hour. His book became a #1 Amazon Best Seller and an instant classic. Patrick is a highly sought NIMBY speaker and presenter. For over 15 years, Patrick has presented before real estate organizations from coast-to-coast including ULI, NAIOP, ICSC, CREW, BOMA, APA, as well as homebuilders, affordable housing, investors, energy, local chambers, EDCs, and municipalities.

Patrick is a two-time winner of the prestigious Public Relations Society of America’s Silver Anvil Award of Excellence for Crisis & Issues Management. He was featured in Influence Magazine as a "Great Communicator". He has been recognized by Campaigns & Elections Magazine as one of the nation’s top political “Movers’ & Shakers".

He heads SL7 Consulting, a national public affairs practice headquartered in Tallahassee, Florida. His client list represents Fortune 500 companies, multinational corporations, and regional developers spanning the globe as far as Australia. Go to https://www.patrickslevin.com.