Grassroots Lobbying has become a billion dollar industry leaving its mark on our American Democracy. Surprisingly, there’s little-to-no authoritative research and writing on the consultants who specialize in this field. However, author and UCLA Professor Edward T. Walker pulls back the curtain of consultant driven grassroots initiatives in his new book, Grassroots for Hire: Public Affairs Consultants in American Democracy...
SPEAKING IN TONGUES IN CRISIS: HOW TO INTEGRATE CORPORATE COMMUNICATIONS & GOVERNMENT RELATIONS
In today’s digital age, public policy and public perception have become intertwined creating an uncertain landscape for large corporations. Product recalls, citizen referendums, agency contracts and regulations, activist boycotts and proposed federal/state legislation can threaten a corporation’s reputation, credibility and license to operate...